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Through this Knowledge Area, Nobel Mantrich Global Marketing Forum
provides a list of
useful published knowledge and
insights on:
International Marketing, Export Marketing, International Business,
International Trade, International Product Adaptation, International
Marketing Research, International Pricing, Methods of International
Payment, International Risk Management, Global Marketing
Communications and Modes of Entry into International Markets,
Distribution and logistics. You can browse through the material and
choose knowledge according to your area of interest:
The
rapid changes occurring in international marketing, and the growing
importance of international markets to companies of all sizes, have
made knowledge about global marketing ever more important to a wider
variety of leaders, managers and professions.
The
trend is for markets throughout the world to be sought after by
businesses from many countries. Indications are that competition for
world markets will continue to intensify, thus decreasing the number
of companies that operate solely in domestic markets. Even though
you may not be directly operating within an international division
of a company, or the company for whom you work may not be engaged in
business outside your country, you still need to be aware of the
problems and processes of international marketing so you can
understand today’s business environment and the problems of your
customers who are involved in international business. In short, to
understand business at almost any level you must be knowledgeable
about both domestic and international marketing activities.
Major
global changes, including e-commerce, have opened new opportunities
for businesses ranging from one-person operations to corporate
giants. With a viable product or service a company can now find
potential customers and means of distribution across the globe.
The
basic aims and objectives of this Global Marketing Forum Knowledge
Area is to enable members to apply international marketing
techniques to both large international organisations as well as
small and medium-sized enterprises. The emphasis in this Knowledge
Area is also on exporting, given its position as the major
international activity of the majority of businesses and its
extensive use by virtually all global companies. The emphasis is a
reflection of the international marketing environment. In terms of
the number of companies doing some type of international business. |
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