þ Nobel Mantrich Strategic Marketing Expertise þ  Strategic Marketing Solutions   ►Read about out Strategic Marketing and Communications Expertise..... Strategic Marketing and Communications                                   Close Box 1 With extensive marketing and business experience, Nobel Mantrich can provide senior-level expertise in strategic marketing and communications for individual projects as well as short- and long-term marketing initiatives  Our partnering with major global marketing communications agencies enables us to develop marketing plans, execute marketing campaigns, initiate market research studies and customer focus groups, employ database marketing techniques, train sales forces, and coordinate sales efforts. One of our strengths is the management of large and complex marketing projects. We partner with our clients to assess current brand, positioning, and pricing strategy; identify marketing and business objectives; create plans and build consensus among audiences.     Marketing Positioning Services Who are your customers? What problem are you solving? What kind of organization are you? What do you do? Who else does that? What do you do better? What is your key to long term success? To develop the best answers to these questions, we facilitate in-house team workshops that help you formulate your market position - for a single service or product or your entire organization.     Brand Management Services We create and manage integrated, low-to high-level-branded merchandise programmes and promotions that build brand awareness, recognition and loyalty. How? By unlocking the equity that your brand holds or has the potential to hold.   Our diverse knowledge of branded products and other marketing disciplines means we can design end-to-end programmes that keep your brand in front of valued customers and employees--and always top-of-mind.     ►Learn about our Communications Strategy Development Services..... Communications Strategy Development                                            Close Box 2   What are the business messages you need to convey? And what are the best means to convey them? With years of experience in business communication, Nobel Mantrich can help you and your firm develop powerful communication strategies to deliver the messages you want an audience to receive.  Whether it’s helping your entire business or just one department, we can assist you in analyzing and then developing the five key components of your communication strategy. Purpose—what is the objective of your communication? Message—what do you need to say and how will you say it? Audience—who is getting your message and how can you tailor your message to that audience? Persona—how should you be viewed by the audience that receives your message? Channel—how should you deliver this message? By memo or meeting? Email or press release?   Our deep business knowledge allows us to help you formulate your communication strategy in the context of your firm’s overall strategic plan, marketing approach, and customer value proposition. This leads to communication that is both powerful AND consistent with your business vision. Nobel Mantrich can bring a fresh and insightful perspective to any business communication challenge:   For example: Developing a strategic plan for you business? We can help you formulate, categorize, and communicate key ideas and concepts, and then draft key documents to ensure clarity, precision, and power. About to undertake a new product rollout? We can review your overall positioning strategy and marketing materials, and recommend significant improvements and enhancements. Faced with customer service challenges? We can analyze the messages your customer service desk is communicating-both oral and written-and identify ways to clarify, focus, and improve them. ►Read about our Training Programs in Strategic Marketing and Brand Building..... Strategic Marketing and Brand Building Training      Close Box 3   Marketing Management Training Modules Delivered: The Basics of Marketing Understanding Marketing’s functional role within the organization The relationship between Marketing and the strategy of the organisation Understanding who the customer is Gathering the necessary data to build a profile of the customer How to segment customers, target them and position the company’s products to these selected set of customers Adapting the product to better meet the needs of the selected set of customers. Developing products that could fit the ever-changing needs of the customer. Using Pricing as a way to ensure better perceived value of the product to the customer Understanding the various methods that can be used to price products and services from a marketing perspective. Selecting the most appropriate channels through which the product is delivered to the customer. Building a well integrated plan to communicate interactively with the customer Building a relevant and effective advertising and public relations campaign targeted to the chosen set of customers. Knowing how to communicate directly with customers through various methods eg. Direct Marketing, sales promotion campaigns, the company’s sales force, etc. in a way that effectively motivates the customers to seek the services and products of the company. Completing the building of a well-conceived Marketing Plan that takes into consideration not only the customers but also the competitive positioning and quality aspects of the product or service that is being delivered. Brand Building Training Modules Delivered: Concepts of Branding Strategic Thinking & The Branding Process Branding Research Business to Consumer (B2C) Branding and Business to Business (B2B) Branding Brand Segmentation, Targeting and Positioning Product/Service Branding Making our Marketing Plans a Reality We make all our marketing plans and campaigns a reality by working extremely closely with the most reliable marketing communications companies. We have established a long term association with a select few advertising agencies that service more Fortune Global 500 companies in five or more countries than any other agency. We have an exclusive arrangement with counterpart agencies to supply our know-how to them in the areas of Strategic and Marketing Planning for their advertising and promotional campaigns. Through our long term relationship with them, we have access to top-rated global expertise in the communications spectrum, such as design, research, public relations, identity, retail marketing, sales promotion and new media.   To sum it up, Nobel Mantrich can help, working with you on: • Establishing brand vision • Market research, analysis and segmentation • Marketing and product planning • Campaign planning • Production and procurement of marketing materials and   processes • Sales planning and targets • Sales systems - bringing people and technology together • Sales improvement programmes

Learn more about strategic marketing and planning in diversified emerging giants and family business conglomerates..... Read more about our training methodologies.....   Learn more about our consulting approach.....   Understand more how we go about backing our client's strategies with sound research.....   Gain a deeper knowledge of Strategic Marketing and Planning.....   Contact Nobel Mantrich for your Strategic Marketing and Planning Requirements....