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The identification and successful
pursuit of opportunity — wherever located — depends upon commitment,
vision and, crucially, the skills and knowledge to realise it. The
progressive removal of barriers to international trade has meant
that the majority of companies have had to adopt a global view of
their business rather than one centred on their domestic market. In
this context, successful international trading has become vital to
future growth, to the economic and social development of emerging
countries and the enhancement of their quality of life.
The economic well being of many
emerging markets hinges on the improved performance of their
business people and companies doing business in the international
marketplace. Through its training, research and consulting programs,
Nobel Mantrich Global Marketing Forum supplies individual
entrepreneurs and business professionals that want to become
successful established exporters with practical trade skills and a
competitive leading edge within the international market. The
growing number of skilled entrants into the international market
place will help fuel the growth of emerging market economies which
in turn will translate into more business and employment
opportunities for such countries.
For example, our Exporter Development
Program not only seeks to highlight the challenges and opportunities
but, more importantly, attempts to help companies to think and act
pro-actively within a global scenario where liberalisation,
cut-throat competition, and rapidly changing markets are the order
of the day.
Strategies and recipes for success that
worked yesterday do not necessarily apply today. Companies are now
faced with the onerous task of changing the way they operate. The
need to “Think Global” and to develop effective strategies in an
increasingly demanding business environment is imperative. In view
of this, our programs aim to shed light on possible strategies and
approaches that companies may adopt in their bid to survive and
hopefully, thrive in today’s global marketplace.
There is an acute need for greater
skills development among many emerging industrial and service firms
in developing countries, making the transition from domestic to
international markets. Many of such firms have difficulties
implementing an international strategy because of an inability to
secure financing, insufficient planning, and a lack of overall
skills and knowledge among their staff and management core. Up to
now, only limited training, consulting and research has been
available. Nobel Mantrich Global Marketing Forum is one of the key
international forums that deliver international marketing knowledge
successfully. It looks forward to take on the challenge to do its
share to transform organisations into successful international
competitors. |
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Find out about our next International Marketing
Course: The Exporter Development Program.
Read More.....
Through the Exporter Development Program the fundamental steps to
global marketing are simple when broken down and explained. Session
by session, each participant will perform one essential step,
leading to the founding of a successful international marketing
operation. Ensuring export readiness, choosing the export target
country, adapting the right product to the international market,
choosing distributors, logistics, risk management, getting paid and
international marketing communications are completed step by step in
an easily digestible and practical program.
Training in International Marketing
Quality professional training and consulting is essential to maintain a
competitive edge in the increasingly difficult and dynamic world of global
marketing. Competent, confident, and qualified staff is needed to operate
successfully in a complex and technical commercial environment.
For example, our specialist training
can be made available through a single or multi-day program
organised between Nobel Mantrich Global Marketing Forum and the
client. We have formulated this program for all those professionals
and entrepreneurs who have the willingness to export or who are
looking towards expanding their business in the international
marketplace. We believe that the way we have devised the Exporter
Development Program, will make it easy for participants to know and
implement the right steps to build a successful export operation
from scratch.
Our international marketing training
programs are practical and hands-on. The programs have a lively and
active format that allows participants to ask questions, discuss
issues with other participants and the course leader, and test some
of the practical skills associated with the international marketing
process. Participants would undergo a combination of conferences and
benchmarking workshops (where applicable) together with practical
case studies, discussion workshops with people experienced in
exporting, and ad-hoc seminars on specific themes. For the
experienced exporter, these courses will also help to update related
knowledge.
Our courses have been built on our previous
successful experience with running such programs on behalf of several companies
and organisations internationally. In view of this, our training consists of
intensive workshops emphasising the real intricacies of conducting business in
export markets. Programs stress operational, financial, and cultural challenges
in marketing products and services internationally. Such courses are designed
for individuals and entrepreneurs seeking to develop the skills necessary for
success in the global marketplace.
Exporter Development Program
Close Box 1
 Our
Thinking
Behind the Program: The way we have
structured the programme is not similar to any of
the many local traditional management training courses with a focus on academic
and certificate achievements. It is a more innovative and
practical exporter development programme which encompasses more
than just classroom training and lecture-oriented sessions.
Course
Components
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Workshop No: |
TOPIC
NAME |
SUBJECT COVERAGE |
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1 |
Identifying your Best Potential for International Markets |
Assessing
Export Readiness
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2 |
Finding
the Best Markets |
International Market Segmentation and Research |
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3 |
Adapting
Your Product to the Target Country |
Adapting
the Product for Export and Branding |
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4 |
Making
Sure You are Competitive |
Export
Costing and Pricing |
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5 |
Finding
the Best Way to Deliver to your Export Customer |
Modes of
Entry, Distribution and Logistics |
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6 |
Reducing
Your Export Risks |
Payment
Methods and Risk Management in International Trade |
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7 |
Passing
on the Right Message to your International Customer
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International Marketing Communications |
In a nutshell,
this programme will precisely be aimed to help participants “jump-start” their
international marketing strategy. Each of the above Modules is "free standing"
(i.e. participants can apply to attend for one or more modules that fit their
needs) and is designed to provide complete basic knowledge in a specific topic
within the global marketing field. For maximum benefit, the course is best taken
as one whole and thus participants would be able to benefit from our
step-by-step methodology of building comprehensive international marketing
competence.
Course Outcomes
At the end of this course
participants will be able to:
1. Determine
how international marketing would benefit your company.
2. Assess
your company's readiness to go international and identify specific areas of
preparation.
3. Get
to know about the nuts and bolts of international marketing, for example, about
how to choose countries and markets as well as how and where to conduct trade
market research on the internet and from other sources.
4. Assess
and evaluate your product potential, listing the strongest points for the global
market.
5. Know
how to cost and price your product for the international market
6. Know
from where to find and how to assess and choose a distributor by developing a
screening strategy for the selection of an agent or distributor.
7. Learn
how to do a contract with a distributor and include the key elements in an
international sales contract.
8. Work
with International Commercial Terms, and know how to ensure payment, assess
payment options and select those most appropriate for your operation.
9.
Assess
the value and potential of export trade shows and other export marketing
communications tools as they relate to your company.
10. Start
building a serious but practical export business plan for your own business.
Learning
Method
Read more....
Contact us for more details about
this program
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